What We Believe

As one of the world's leading food and beverage companies, PepsiCo plays an important role in helping people lead healthier lives. In our beverage business, we believe we can help in three important ways – in the product choices we offer, the information we provide, and the way we market our products.

Product Choices

Through product and package innovation, we’re giving people more choices to help them manage calories and stay healthy.

  • We offer a balanced portfolio of choices for every lifestyle. About half of what we sell is low- or zero-calorie drinks like Aquafina, Lipton Teas, and Diet Mtn Dew, juices like Tropicana and Naked Juice, and active hydration beverages like Gatorade, G2, and Propel Electrolyte Water.
  • We offer a low calorie option for virtually every product we make.
  • PepsiCo continues to bring consumers new products with fewer calories. In recent years we've introduced Mtn Dew Kickstart, Pepsi True, Pure Leaf Not Too Sweet Teas, Ocean Spray PACT, and Low Calorie Starbucks Iced Coffee to name a few.
  • Our product developers are finding new ways to cut calories in existing products - like some SoBe flavors and Lipton teas - without losing the tastes consumers love.
  • We've also introduced smaller package options – like 7.5 oz mini cans and 12 oz glass bottles – for people looking for a little less.


By providing easy to find, easy to understand information about what’s inside our products, we’re helping people choose drinks that are right for them and their families.

  • Starting in 2010, we voluntarily added calorie labels to the front of every PepsiCo beverage package we make.
  • On containers 20-ounce and smaller (except 100% juices), we show calorie counts for the full container so you don’t need to do the math.
  • Starting in 2013, we began adding calorie information to the selection buttons on our company-operated vending machines which represent about a third of the Pepsi vending machines in the marketplace.
  • We voluntarily label the amount of caffeine in our caffeinated beverages right on the package – including caffeine from all sources.
  • PepsiCoBeverageFacts.com has provided nutrition and ingredient information to hundreds of thousands of visitors since it was first launched in 2007.

Responsible Marketing

Through our marketing policies and pledges, we’ve formalized our commitment to marketing responsibly, particularly when it comes to children.

  • Under PepsiCo Global Policy on Responsible Advertising to Childrenmarketing policy, we will not advertise beverages other than juice, water and dairy-based beverages to audiences projected to be more than 35 percent children under 12. This policy applies to advertising on TV, radio, print and internet (including third party, corporate and brand-owned websites).
  • In the U.S. we have made additional marketing pledges through the Children’s Food and Beverage Advertising Initiative (CFBAI). For example, we will not do any brand marketing in elementary or middle schools or product placements in movies, interactive games or other media targeted to children under 12. PepsiCo U.S. CFBAI Pledge
  • PepsiCo voluntarily replaced full-calorie soft drinks in schools with lower calorie and smaller portioned beverages beginning in 2006, when we adopted the Alliance for a Healthier Generation's School Beverage Guidelines. On July 1, 2014, we transitioned from these voluntary guidelines to the new Smart Snacks nutrition standards set by the U.S. Department of Agriculture. As detailed in PepsiCo's U.S. School Beverage Policy, we follow USDA's nationwide standards plus applicable state and local regulations. For a list of PepsiCo beverages that meet the USDA Smart Snacks nutrition standards, click here.

Did you know?

of product sales are
low- or zero-Calorie Drinks, Juice,
and Active Hydration Beverages
Today, about half of our beverage volume is in low- or zero-calorie drinks (e.g. Aquafina, Pepsi Next, and Diet Mtn Dew), juices (e.g. Tropicana and Naked Juice), and active hydration beverages (e.g. Gatorade and G2). That is a big change. Just 15 years ago, these types of products represented less than a quarter of our volume.
If one of our drinks has
you can see how much
right on the label
We voluntarily list the amount of caffeine in our caffeinated beverages right on our labels. The amount of caffeine includes caffeine from all sources including ingredients that contain caffeine such as tea, cocoa, and guarana. See how much caffeine is in your favorite beverages in our Caffeine Comparison.
are coming
to beverage
vending machines
In 2013, PepsiCo began adding calorie information to all the beverage vending machines we manage, which is about a third of the Pepsi vending machines you see in the marketplace. (The other Pepsi machines are managed by independent bottlers, vending companies and other “third parties.”)
PepsiCo voluntarily
selling full-calorie soft drinks
to K-12 Schools
Beginning in 2006, PepsiCo voluntarily followed the U.S. School Beverage Guidelines developed by the Alliance for a Healthier Generation - a joint initiative of the American Heart Association and the William J. Clinton Foundation. The guidelines called for:

• No full-calorie soft drinks for K-12 students
• Only juice and water for elementary and middle school students
• Juice, water and low-calorie options like diet soft drinks and portion-controlled options like 12-ounce sports drinks for high school students

During the 2013/4 school year, PepsiCo transitioned from these voluntary guidelines to the new, federal regulations issued by the U.S. Department of Agriculture (USDA) which took effect July 1, 2014.