As one of the world's leading food and beverage companies, PepsiCo plays an important
role in helping people lead healthier lives. In our beverage business, we believe
we can help in three important ways – in the product choices we offer, the information
we provide, and the way we market our products.
Through product and package innovation, we’re giving people more choices to help
them manage calories and stay healthy.
- We offer a balanced portfolio of choices for every lifestyle. About half of what we sell is low- or zero-calorie drinks like Aquafina, Lipton Teas, and Diet Mtn Dew, juices like Tropicana and Naked Juice, and active hydration beverages like Gatorade, G2, and Propel Electrolyte Water.
- We offer a low calorie option for virtually every product we make.
- PepsiCo continues to bring consumers new products with fewer calories. In recent years we've introduced Mtn Dew Kickstart, Pepsi True, Pure Leaf Not Too Sweet Teas, Ocean Spray PACT, and Low Calorie Starbucks Iced Coffee to name a few.
- Our product developers are finding new ways to cut calories in existing products
- like some SoBe flavors and Lipton teas - without losing the tastes consumers love.
- We've also introduced smaller package options – like 7.5 oz mini cans and 12 oz glass bottles – for people looking for a little less.
By providing easy to find, easy to understand information about what’s inside our
products, we’re helping people choose drinks that are right for them and their families.
- Starting in 2010, we voluntarily added calorie labels to the front of every PepsiCo
beverage package we make.
- On containers 20-ounce and smaller (except 100% juices), we show calorie counts
for the full container so you don’t need to do the math.
- Starting in 2013, we began adding calorie information to the selection buttons on
our company-operated vending machines which represent about a third of the Pepsi
vending machines in the marketplace.
- We voluntarily label the amount of caffeine in our caffeinated beverages right on
the package – including caffeine from all sources.
- PepsiCoBeverageFacts.com has provided nutrition and ingredient information to hundreds
of thousands of visitors since it was first launched in 2007.
Through our marketing policies and pledges, we’ve formalized our commitment to marketing
responsibly, particularly when it comes to children.
PepsiCo Global Policy on Responsible Advertising to Childrenmarketing policy,
we will not advertise beverages other than juice, water and dairy-based beverages
to audiences projected to be more than 35 percent children under 12. This policy
applies to advertising on TV, radio, print and internet (including third party,
corporate and brand-owned websites).
- In the U.S. we have made additional marketing pledges through the Children’s Food
and Beverage Advertising Initiative (CFBAI). For example, we will not do any brand
marketing in elementary or middle schools or product placements in movies, interactive
games or other media targeted to children under 12.
PepsiCo U.S. CFBAI Pledge
- PepsiCo voluntarily replaced full-calorie soft drinks in schools with lower calorie
and smaller portioned beverages beginning in 2006, when we adopted the Alliance
for a Healthier Generation's School Beverage Guidelines. On July 1, 2014, we transitioned
from these voluntary guidelines to the new Smart Snacks nutrition standards set
by the U.S. Department of Agriculture. As detailed in PepsiCo's U.S. School Beverage Policy, we follow USDA's
nationwide standards plus applicable state and local regulations. For a list of
PepsiCo beverages that meet the USDA Smart Snacks nutrition standards, click here.